Organic traffic: how to generate visits without spending on ads in UAE

Organic traffic is one of the main pillars of inbound PR and a company's online success. Getting quality organic traffic is a constant challenge, especially for large companies.  

While they have a wider target audience and compete with other large institutions for the same online space.

In this sense, organic traffic can be especially important, as these companies generally have larger resources and budgets to invest in digital marketing. 

Additionally, organic traffic can bring significant benefits to businesses, such as generating high-quality leads and improving online reputation.

In this article, we'll explore how large companies can benefit from organic traffic and what the best practices are for implementing an effective SEO strategy.

The importance of organic traffic cannot be underestimated, especially in a scenario where credibility and digital authority are crucial. Organic traffic not only improves visibility in search engines but also builds a loyal user base who trust the content and products offered by the website.

What is organic traffic?

For a better understanding, organic traffic is the flow of visitors that arrives at your website without the use of paid advertisements. This traffic is derived from non-paid search results on engines such as Google, Bing and Yahoo, as well as referrals on other websites and social networks. For example, if a user searches for ‘SEO best practices’ and clicks on your website in the search results, that visit will be considered organic traffic.

On Google, Bing and Yahoo, organic traffic is generated from SEO techniques, such as choosing relevant keywords and producing original and interesting content. All of this helps the site to be found by users in searches.

In other words, both organic traffic from search networks and social networks are important for companies. The first can generate more visibility and authority for the website, while the second can generate more engagement with the target audience. 

Therefore, companies must invest in strategies to increase organic traffic on both fronts.

There are several strategies for generating organic traffic. These include creating high-quality, relevant content, keyword optimization, building backlinks, and effectively using social media. Implementing a corporate blog, publishing informative articles and maintaining a consistent editorial calendar are some of the best practices for attracting visitors organically.

Social networks x Search networks: do you know the differences?

Search Network:

Searches are carried out on search engines, such as Google, Youtube, Bing and Yahoo. Links to websites that correspond to the keywords used in the search appear as search results. Organic traffic on search networks is obtained through positioning of the site in the search resultsExample: A user searches for “Japanese restaurant in São Paulo” and websites of restaurants that offer Japanese food in the city appear in the results.

Social media:

Searches are carried out on social networks, such as Facebook, Instagram and LinkedIn. Content that corresponds to the keywords used in the search appears as search results, such as posts, videos and user profiles. Organic traffic on social networks is obtained through organic reach of publications, that is, how many people view the content without the need to invest in advertisements.
Example: A user searches for “healthy eating tips” on Instagram and finds posts from profiles that share healthy eating tips and recipes.

8 steps to increase the audience of the websites you manage with organic traffic:

Increasing the audience of the websites you manage is a constant challenge for anyone who works in digital marketing. The good news is that there are several strategies that can be implemented to attract visitors organically.

Check out 8 steps to help you increase the audience of the sites you manage with organic traffic.

Step 1 – Content marketing: produce relevant and quality content for your audience, with information that adds value to your target audience.

Step 2 – SEO: optimize the websites you manage with SEO techniques to improve positioning in Google searches and increase the visibility of your content.

Step 3 – Use keywords: research the keywords most relevant to your business and use them strategically in your content. Click Here for SEO Services in Dubai

Step 4 – Create attractive titles: create titles that attract attention and arouse your audience’s curiosity.

Step 5 – Use images and videos: include images and videos in your content to make it more attractive and engaging.

Step 6 – Invest in link building: create partnerships and exchange links with other sites relevant to your market niche.

Step 7 – Use social media: share your content on social media to increase visibility and attract more visitors to the websites you manage.

Step 8 – Analyze the results: monitor and analyze the results of your organic traffic strategies to identify areas for improvement and adjust your strategies.